The benefits of moving your business online with a .VU domain name

Feb 24, 2022

With more than 300,000 people, Vanuatu is a nation with a wide variety of businesses and services to offer. When it comes to websites, however, the uptake has been quite low. But with international travel and business taking off once again after the pandemic, there’s never been a better time to get your Vanuatu-based business online with a .vu web address, no matter what your industry.

Get on travel itineraries early. If you’re offering services to international tourists, whether you’re a guesthouse, restaurant, or shop, having a website is the first step to getting your business on their itinerary. Online research is one of the first things people do when they’re considering visiting a location and deciding what to visit once they’re there If you’re not online, it’s not quite as easy for people to discover you when they Google what to see or do when they are in Vanuatu.

Setting up a website doesn’t have to be onerous. Just a simple page that showcases what you offer with some photos and contact details, including hours and where you can be found, can help get the job done. Adding reviews or specials is a good idea, and you can link to your social media as well. Bonus: share your website with tour operators so they can spread the word to their customers or even add your business to their tour stops!

Sell internationally. If you’re selling goods that can be shipped overseas or services that can be completed virtually, having a website is a no-brainer. You can instantly broaden your customer base by setting up a website and then running online ads to drive visitors to your site.

You might already have a “website” on Facebook or another social media site. Those are complements, but you should always have your own space on the web. Relying too heavily on a site that’s out of your control means that you’re at the mercy of tech giants whenever they make a change or algorithms shift.

Reach local audiences with your preferred address. While searching online for businesses might not be as prevalent in Vanuatu yet as in other places, it’s likely that this will become more common. Setting up your business online means that, as an early adopter, you’ll be primed for the change that’s inevitably coming.

It also allows you to get your first choice of web address. As business websites become more popular, the availability of domain names will begin dwindling. By claiming your name now, you’ll have your choice of URLs at your fingertips, even if you’re not ready to create a website just yet.   

Why choose .vu? Getting your business online is important­—and so is choosing the right top-level domain (TLD) name. It’s an easy-to-remember web address that’s unique and looks great on promotional materials. And when you register an address that ends in .vu instead of .com or another TLD, you’re telling the world that you’re proudly located in Vanuatu. Contact your local VU registrar to register your name today!