A Call-to-Action (CTA) is a line of text or a hyperlink that prompts your website visitors to make a step on your website. CTAs tell a visitor to do something in order to receive more information, to talk to someone or to make a purchase.
We have broken down the key reasons why you need a CTA and why it is the MOST important thing on your website.
Growth and Conversion Rates
A successful CTA results in conversions. More conversions mean growth for your business and your website. CTAs direct users to take an action; whether you want your visitors to provide their email, or you want your visitors to buy your book, you have to push them in the right direction to take that next step.
Visitors Expect Them
Most people expect a CTA to help them navigate a website. It makes it simple for your visitor to make the next step of their purchase, schedule a service, find out more information or leave a comment or review. When it is easy to navigate a website your visitor is more likely to complete an action.
CTAs Prompt Decisions
A CTA is a big part of a person’s decision-making process. By guiding the next step for the visitor, you are igniting the decision process that is taking place. CTAs make it easy for the customer to do what you want them to on your website. An engaging CTA can be as simple as asking users to click the link to see what comes next or a download button.
Boosts Digital Advertising
Promoting a CTA across digital advertising such as social media, can help bring more visitors to your website. If you don’t use a CTA, the messaging in your advertising lacks the emphasis needed to incite an action from your audience.
Ensure that you take time choosing how you want to present your CTA. It could be a bold button or simply a link to another page of information. Create a sense of urgency with your CTA to convey that your visitors need to act quickly before opportunity runs out. Start developing your CTAs and keep track of which CTAs help reach your goals in the most effective manner. This data will help you refine your strategy for more efficient and productive Call-to-Actions!
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